Bachelor / Master Thesis

Supervision of a Bachelor thesis:

The research group Marketing & Sales (Prof. Dr. Martin Klarmann) offer supervision of Bachelor theses from various subject areas.

How can I apply?

There is no structured application process. You can approach the respective research group anytime using regular application documents (motivation, curriculum vitae, grades). Additionally, please state your preferred starting period.

Are there any requirements?

Completion of the module “Grundlagen des Marketing“ is required in order to be accepted for a Bachelor thesis at the institute. Additionally, it is recommended to have participated at the Bachelor seminar beforehand.

Which topics can be chosen?

Topics are in general very much tied to current research at the institute. As such, students have the opportunity to get an insight into the current research and are able to contribute. In general, all topics include an empirical part.

There are three options to get a topic:

Option 1: Offer

A list of currently offered topics can be found under this table. If you are interested in one of the topics listed, please contact the respective supervisor directly.

Option 2: Own topic/Open inquiry

We are open to own topic suggestions and open inquiries. Topic suggestions can be discussed with the potential supervisor.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)
  • Curriculum Vitae
  • Current grades

Option 3: Practical topic

Bachelor theses in cooperation with a company are possible.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)

Currently offered Bachelor thesis topics:

 

#1 Erfahrungen und Präferenzen von KMU Online-Händlern bzgl. Zahlarten Betreuer: Martin Klarmann

Ziel dieser Studie ist es, Erfahrungen und Präferenzen der klein- und mittelständischen Online-Händler mit den von ihnen angebotenen Zahlarten zu sammeln. Idealerweise lassen sich daraus Lösungen ableiten, die die nachweisbare Zurückhaltung von KMU im Online-Geschäft beheben.

Die Bedeutung des Online-Handels in Deutschland hat seit Corona nochmals deutlich zugelegt. Laut Handelsverband Deutschland (HDE) wird für das Jahr 2024 mit einem Umsatz in Höhe von 88,3 Milliarden Euro gerechnet. Somit liegt der Marktanteil des Onlinehandels in Deutschland erstmals bei mehr als 50 Prozent. Auch wenn der Online-Handel sicherlich von Größen wie Amazon und Zalando dominiert wird, liefern kleine und mittelständische Händler ihren Beitrag. Laut DeSTatis sind kleine und mittlere Unternehmen (KMU) aber nur für 29 % des Umsatzes verantwortlich, womit der Anteil unterproportional ist gemessen an der Bedeutung von KMU in Deutschland (Statista gibt an, dass in Deutschland 99,3 % der Unternehmen, also etwa 2,6 Mio. Unternehmen, zu den KMU zu zählen sind). Das liegt nicht nur an den geringeren Umsatzvolumina der KMU, sondern an dem geringen Anteil des Online-Geschäfts an ihrem Gesamtabsatz, der vom Ifm Bonn mit 19 % gegenüber 39 % bei Großunternehmen angegeben wird. Eine Erklärung kann in den Konditionen zu finden sein, die den KMU für die Nutzung von Zahlungsdiensten geboten werden. Paypal, Klarna, Kreditkarten-Emittenten etc. haben anzahl- bzw. umsatzskalierende Gebührenmodelle. Weiterhin ist die Verwaltung und Nachverfolgung der Transaktionen und Zahlungen aufwendig. Dasselbe gilt für die Integration von Zahlarten in die Buchhaltung und die ERP-Systeme. Ebenfalls ist der Betrug im Online-Handel nicht zu vernachlässigen. Die Rückabwicklung im Betrugsfall kann nicht nur sehr aufwendig, sondern auch teuer werden. Auch hier sind die Modalitäten für Großhändler attraktiver. Bei Interesse bitte an: Dr. Markus Höchstötter markus.hoechstoetter∂1und1.de wenden.

Im Rahmen der Abschlussarbeit sollen Metriken zur quantitativen Bewertung der
existierenden Customer Journey im Rahmen des Customer Lifecycle Management
definiert und berechnet werden. Auf dieser Basis soll der Status Quo bestimmt werden und
darauf basierend Maßnahmen zur Verbesserung der Customer Journey und Conversion
Rate vorgeschlagen werden. Nach der Implementierung dieser Verbesserungen soll
anhand der Metriken bewertet werden, ob die Maßnahmen die erwünschten
Verbesserungen erzielt haben.

Wir haben dein Interesse geweckt? Dann schicke uns eine E-Mail an
lukas.weiser∂monki-solutions.com.

Betreuerin: Beatrice Weber

Betreuerin: Alessa Daumann

Betreuerin: Luisa Weber

Supervision of a Master thesis:

The research group Marketing & Sales (Prof. Dr. Martin Klarmann) offer supervision of Master theses from various subject areas.

How can I apply?

There is no structured application process. You can approach the respective research group anytime using regular application documents (motivation, curriculum vitae, grades). Additionally, please state your preferred starting period.

Are there any requirements?

Completion of the course “Market Research” (previously “Marktforschung”)  is required in order to be accepted for a Master thesis at the institute. Additionally, it is recommended to have participated at the Master seminar beforehand.

Which topics can be chosen?

Topics are in general very much tied to current research at the institute. As such, students have the opportunity to get an insight into the current research and are able to contribute. In general, all topics include an empirical part.

There are three options to get a topic:

Option 1: Offer

A list of currently offered topics can be found under this table. If you are interested in one of the topics listed, please contact the respective supervisor directly.

Option 2: Own topic/Open inquiry

We are open to own topic suggestions and open inquiries. Topic suggestions can be discussed with the potential supervisor.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)
  • Curriculum Vitae
  • Current grades

Option 3: Practical topic

Bachelor theses in cooperation with a company are possible.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)

Currently offered Master thesis topics:

Betreuer: Martin Klarmann

 

When will virtual trade fairs work and when will they not? Development of a simple agent-based model

During the COVID pandemic trade fairs (“Messen”) were either cancelled or moved into virtual settings. At the time, the future of non-virtual trade fairs seemed questionable.  Today, many non-virtual trade fairs are as lively as ever. To better understand the dynamics behind this, this master thesis will first conduct a thorough literature review of trade fair objectives and behaviors. Then it will seek to develop a simple agent-based model of the different individuals participating at trade fairs (especially salespeople and customers) to provide some (hopefully intuitive) understanding of where virtual trade fairs fail at delivering value to participants.

 

 

Which other guidelines apply to the creation of and application for a Master thesis?

You can find information on the formal guidelines of the research group as well as the application for the Master thesis at the bottom of this page.

Guidelines on writing of and application for a thesis

Design guidelines for creating a thesis.

Under the following link you will find the formal guidelines of the research groups for the design of a scientific paper in german. 

Please also note the rules for safeguarding good scientific practice at the Karlsruhe Institute of Technology (KIT), which can be found in german and english

Templates

LaTeX Template CIN

Word Template CIN

Notice: Theses can be written with any kind of writing tool. Please note the formal guidelines of the institute (the templates are merely suggestions).

Formal application of a thesis

If you want to register a Bachelor or Master thesis officially, you can find the application document using the following link. Please fill out the application document after consultation with your supervisor and hand in the signed document at the secretary office or send it to celina.lang∂kit.edu / claudia.ritter∂kit.edu .