Bachelor / Master Thesis

Supervision of a Bachelor thesis:

The research group Marketing & Sales (Prof. Dr. Martin Klarmann) offer supervision of Bachelor theses from various subject areas.

How can I apply?

There is no structured application process. You can approach the respective research group anytime using regular application documents (motivation, curriculum vitae, grades). Additionally, please state your preferred starting period.

Are there any requirements?

Completion of the module “Grundlagen des Marketing“ is required in order to be accepted for a Bachelor thesis at the institute. Additionally, it is recommended to have participated at the Bachelor seminar beforehand.

Which topics can be chosen?

Topics are in general very much tied to current research at the institute. As such, students have the opportunity to get an insight into the current research and are able to contribute. In general, all topics include an empirical part.

There are three options to get a topic:

Option 1: Offer

A list of currently offered topics can be found under this table. If you are interested in one of the topics listed, please contact the respective supervisor directly.

Option 2: Own topic/Open inquiry

We are open to own topic suggestions and open inquiries. Topic suggestions can be discussed with the potential supervisor.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)
  • Curriculum Vitae
  • Current grades

Option 3: Practical topic

Bachelor theses in cooperation with a company are possible.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)

Currently offered Bachelor thesis topics:

 

#1 Acceptance of Refurbished / Second-Hand Products in AI Recommendations
Refurbished and second-hand products are gaining importance, among other reasons due to price advantages and sustainability motives. At the same time, these products are often associated with uncertainties (e.g., quality risk, warranty issues, “used” stigma). When an AI actively recommends such products, this may foster acceptance by providing guidance and reducing perceived risk. This bachelor’s thesis investigates how consumers respond to AI recommendations of refurbished/second-hand products and which factors influence acceptance. Key constructs include perceived risk, trust in the recommendation, price attractiveness, and sustainability. The thesis is expected to include a literature review as well as the independent design and analysis of the study. Contact person: Alessa Daumann

Die folgenden Abschlussarbeitsthemen sind in Kooperation mit den Stadtwerken Karlsruhe:

#1 Psychologische Treiber im Energiemarkt: Warum Kunden regionale Stadtwerke wählen
Eine ausführliche Literaturrecherche sowie die Durchführung einer eigenen empirischen Studie und die eigenständige Analyse der Ergebnisse werden erwartet. Die zugrunde liegende Forschungsfrage lautet: Welche psychologischen Motive beeinflussen die Wahl eines regionalen Energieversorgers?1. Prüfer: Prof. Dr. Martin Klarmann, 2. Prüfer: Prof. Dr. Benjamin Scheibehenne, Betreuer*in: Dr. Alicia Gerlach

#2 Customer Behavior im Energiesektor: Einflussfaktoren auf die Wahl regionaler Anbieter
Eine ausführliche Literaturrecherche sowie die Durchführung einer eigenen empirischen Studie und die eigenständige Analyse der Ergebnisse werden erwartet. Die zugrunde liegende Forschungsfrage lautet: Wie unterscheiden sich die relevanten Einflussfaktoren auf die Anbieterwahl zwischen regionalen und überregionalen Energieversorgern? 1. Prüfer: Prof. Dr. Martin Klarmann, 2. Prüfer: Prof. Dr. Benjamin Scheibehenne, Betreuer*in: Dr. Alicia Gerlach

#3 Regionale Stadtwerke im Wettbewerb: Welche Positionierungsmerkmale überzeugen Kunden
Eine ausführliche Literaturrecherche sowie die Durchführung einer eigenen empirischen Studie und die eigenständige Analyse der Ergebnisse werden erwartet. Die zugrunde liegende Forschungsfrage lautet: Welche Positionierungsmerkmale regionaler Stadtwerke wirken am stärksten auf die Abschlussbereitschaft? 1. Prüfer: Prof. Dr. Martin Klarmann, 2. Prüfer: Prof. Dr. Benjamin Scheibehenne, Betreuer*in: Dr. Alicia Gerlach

#4 Regionale Markenwahrnehmung und ihre Wirkung auf Vertragsabschlüsse im Energiesektor
Eine ausführliche Literaturrecherche sowie die Durchführung einer eigenen empirischen Studie und die eigenständige Analyse der Ergebnisse werden erwartet. Die zugrunde liegende Forschungsfrage lautet: Wie beeinflusst die Wahrnehmung einer regionalen Marke die Abschlusswahrscheinlichkeit eines Energievertrags? 1. Prüfer: Prof. Dr. Martin Klarmann, 2. Prüfer: Prof. Dr. Benjamin Scheibehenne, Betreuer*in: Dr. Alicia Gerlach

 

Supervision of a Master thesis:

The research group Marketing & Sales (Prof. Dr. Martin Klarmann) offer supervision of Master theses from various subject areas.

How can I apply?

There is no structured application process. You can approach the respective research group anytime using regular application documents (motivation, curriculum vitae, grades). Additionally, please state your preferred starting period.

Are there any requirements?

Completion of the course “Market Research” (previously “Marktforschung”)  is required in order to be accepted for a Master thesis at the institute. Additionally, it is recommended to have participated at the Master seminar beforehand.

Which topics can be chosen?

Topics are in general very much tied to current research at the institute. As such, students have the opportunity to get an insight into the current research and are able to contribute. In general, all topics include an empirical part.

There are three options to get a topic:

Option 1: Offer

A list of currently offered topics can be found under this table. If you are interested in one of the topics listed, please contact the respective supervisor directly.

Option 2: Own topic/Open inquiry

We are open to own topic suggestions and open inquiries. Topic suggestions can be discussed with the potential supervisor.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)
  • Curriculum Vitae
  • Current grades

Option 3: Practical topic

Bachelor theses in cooperation with a company are possible.

Please contact Alessa Daumann (Research group Marketing & Sales) or the respective supervisor directly.

Required documents:

  • Exposé of one page max (including the research question, theoretical anchor, and planned methodology)

Currently offered Master thesis topics:

Which other guidelines apply to the creation of and application for a Master thesis?

You can find information on the formal guidelines of the research group as well as the application for the Master thesis at the bottom of this page.

Guidelines on writing of and application for a thesis

Design guidelines for creating a thesis.

Under the following link you will find the formal guidelines of the research groups for the design of a scientific paper in german. 

Please also note the rules for safeguarding good scientific practice at the Karlsruhe Institute of Technology (KIT), which can be found in german and english

Templates

LaTeX Template CIN

Word Template CIN

Notice: Theses can be written with any kind of writing tool. Please note the formal guidelines of the institute (the templates are merely suggestions).

Formal application of a thesis

If you want to register a Bachelor or Master thesis officially, you can find the application document using the following link. Please fill out the application document after consultation with your supervisor and hand in the signed document at the secretary office or send it to claudia.ritter∂kit.edu .