Vorlesungen

Lectures

Courses

The research groups cover a broad spectrum of lectures around the topics of Marketing & Sales, Digital Marketing, Cognition and Consumer Behavior. Current offerings for Bachelor and Master students as well as the respective modules can be found within the following overview:

Institute for Customer Insights (CIN) marketing course catalog screenshot.
semester title type sws lecturer time
SS 2026 Lecture (V) 2 Prof. Dr. Martin Klarmann
SS 2026 Practice (Ü) 1 Alessa Fiona Daumann
Beatrice Weber
SS 2026 Seminar (S) 2 Prof. Dr. Ann-Kristin Kupfer
SS 2026 Projekt (PRO) Prof. Dr. Martin Klarmann
Prof. Dr. Alexander Mädche
semester title type sws lecturer time
SS 2026 Lecture (V) 2 Prof. Dr. Ann-Kristin Kupfer
SS 2026 Practice (Ü) 1 Pascal Schmitt
Muhittin Furkan Cinar
Prof. Dr. Ann-Kristin Kupfer
SS 2026 Others (sonst.) 1 Anja Konhäuser
SS 2026 Seminar (S) 2 Prof. Dr. Ann-Kristin Kupfer
SS 2026 Seminar (S) 2 Prof. Dr. Martin Klarmann
Mitarbeiter
SS 2026 Lecture (V) 2 Prof. Dr. Martin Klarmann
SS 2026 Practice (Ü) 1 Prof. Dr. Martin Klarmann
SS 2026 Others (sonst.) 2 Prof. Dr. Ann-Kristin Kupfer