Theses and Seminar Papers
The research groups offer seminars on Bachelor and Master level as well as supervision for Bachelor and Master theses in various subject areas. Click through this page to learn more about how the processes of application and supervision work.
Bachelor Seminar
Bachelor Seminar offered by the Marketing & Sales Research Group. In this seminar, participants will learn how to engage with academic marketing research. The students will closely examine a recent research paper, review the literature cited in it, understand the empirical and statistical methods employed, and interpret the results. Finally, the participants will relate the study to concepts from their coursework and assess its contribution critically. More details in the PDF.
The research groups Marketing & Sales (Prof. Dr. Martin Klarmann), Digital Marketing (Prof. Dr. Ann-Kristin Kupfer), and Consumer Behavior (Prof. Dr. Benjamin Scheibehenne) offer Bachelor seminars in regular intervals.
Under 'News and Updates', you will find the latest seminars.
Formal guidelines
Master Seminar
The research group Marketing & Sales (Prof. Dr. Martin Klarmann), Digital Marketing (Prof. Dr. Ann-Kristin Kupfer), and Consumer Behavior (Prof. Dr. Benjamin Scheibehenne) offer Master seminars in regular intervals.
Under 'News and Updates', you will find the latest seminars.
Formal guidelines
Prof. Dr. Andreas Geyer-Schulz
Click here to learn more about the thesis informationProf. Dr. Martin Klarmann
Click here to learn more about the thesis informationProf. Dr. Ann-Kristin Kupfer
Click here to learn more about the thesis informationProf. Dr. Benjamin Scheibehenne
Click here to learn more about the thesis information