International Entrepreneurship and Brand Development

  • type: Block (B)
  • chair: KIT Department of Economics and Management
  • semester: WS 25/26
  • lecturer: Prof. Dr. Orestis Terzidis
    Prof. Dr. Ann-Kristin Kupfer
  • sws: 4
  • lv-no.: <a target="lvn" href="https://campus.studium.kit.edu/events/0xD3F4C70A016E41E9BE0C95C8910067E5">2572189</a>
  • information: On-Site
links
Content

This course is offered as part of the EUCOR programme in cooperation with EM Strasbourg. Max. 10 students of KIT and max. 10 students of EM Strasbourg will develop a sales presentation in tandems (teams of 2). This is based on the value proposition of a business model.

  • An application is required to participate in this event. The application phase usually takes place at the beginning of the lecture period. Further information on the application process can be found on the website of the Institute for Entrepreneurship and Technology and the Institute for Customer Insights (CIN) shortly before the start of the lecture period.

Total workload for 6 ECTS: about 180 hours.

Language of instructionEnglish